Each detail of the airports is devised for us to spend more time in the consumer sector and unconsciously leave a decent amount of money in the station, even if we do not plan. Rambler said what architects and marketers use to maximize our costs.

1. The “mandatory” route through stores

Notice that after controlling the passport, almost impossible to enter the duty -free area? This is intentional. Modern airports are designed according to the principle of walking tax exemption (passing through the store), where passengers are forced to go through the shops on the way to landing.

• Lack of direct path: Airports often create winding routes to slow down the passenger steps and increase time in the store area.
• Luxury calculation: Brand products, bright light, pleasant scent – all this creates a sense of “vacation” and promotes purchases of impulsive goods.
• The effectiveness of free tasks: People spend more, believe that they make a profitable purchase, even if the price is usually the same as in the city.

2. Screen position with information about flights

Showing information is usually located in the store area, but behind them. Passengers are forced to go to the transaction areas to find out their flight status – and, of course, on the road, accidentally looking at the stores. Some airports even deliberately delay data updates on the transcript, creating passengers in the feeling that there is still a long time to leave and they can spend safely to shop.

3. A limited number of seats

If there are a few comfortable places to wait at the airport, passengers will go to a cafe or restaurant. Many airports intentionally reduce the number of benches and make them uncomfortable (for example, with handrails built to not be able to lie down). Another tip is the location of sedentary areas next to shops and restaurants, creating a feeling that you can only rest in an organization where they order food or drinks.

4. Illusion of time and space

Rarely there are watches in airports – this is done for passengers to take time. The frames are temporarily blurred, and the absence of natural light (due to the dispersed glass panels) creates the effect of an endless day. When a person does not orient himself, he makes an easier impulsive decision, including buying or ordering expensive food in restaurants.

5. Emotional marketing: Stress and reward

Travel is always tense: hurry, check, delay the flight. And stress causes the desire to reward yourself.

• Food as a comfort: After lifting long and checks, many passengers come to the cafe not because they are hungry, but because the body requires comfort.
• Purchasing impulsive goods: The person who has just experienced stress is less reasonable. That is why in the duty-free areas, they expose the brand bags, alcohol and perfumes of joy and relaxation.
• The tactic “more expensive – means better”: The airports are often excessive, but people consider it a standard. Under the limited selection conditions, the brain chooses a more expensive option, reviewing it better.

Food on the plane: All you need to know in advance

6. Pay entertainment

Modern airports turn the expectations of a flight into an entertainment process: cinema, VR area, gambling machine, massage chair-all this creates a sense of relaxation and reduces the feeling of waste.

Changi Airport in Singapore is one of the leaders in this direction. There is a swimming pool on roofs, gardens, waterfalls, a large cinema and interactive exhibition. All this not only makes the airport comfortable, but also increases the average test of passengers.

How to not participate in these tips?

1. Good -You will not spend money for food because of hunger.
2. Budget planning first – Determine the amount you can spend.
3. Do not linger in tax exemption – Knowing that this is a route trap.
4. Bring water and snack with you – Airport especially exaggerated the price of basic products.
5. Do not let yourself “waste time” – If you have a clear action plan, the probability of buying and impulsive goods below.

The airports are not only shipping units, but also carefully designed commercial machines, where everything is arranged for you to leave as much money as possible there. From the layout to the psychology of stress – all details are thought to stimulate costs. Aware of these mechanisms will help you avoid unnecessary costs and save money for the trip itself.

Before that, we wrote why water was thrown at the airport at the airport.