In 2024, Morphy Richards embarked on a major transformation, focusing primarily on creating innovative products that enhance everyday life. This year's achievement was the launch of the world's first certified portable air conditioner, which quickly became popular on Kickstarter and brought in nearly a million dollars in revenue. This revolutionary product attracted attention at IFA, winning many prestigious awards for design and innovation, attracting interest from potential partners from Europe, Japan and Korea. .

In addition to developing innovative products, Morphy Richards has successfully secured exclusive distribution agreements in more than 10 new countries and regions, including Russia, Poland, Bulgaria, Vietnam, Singapore and Central America .

A Vietnamese distributor said: “As a strategically important market in Southeast Asia, Vietnam has significant influence in the region. Our partnership with Morphy Richards aims to improve the quality of life of Vietnamese consumers through innovative, high-quality products.”

From the perspective of a Russian distributor: “We are delighted to cooperate with Morphy Richards, a brand known for its superior product quality, unique design and effective marketing strategy in the market Global small appliances. We expect Morphy Richards to bring innovation and style to Russian kitchens, living rooms and other spaces, while enhancing everyday life.”

This expansion will enable Morphy Richards to begin operations in the relevant regions in early 2025 and will provide access to classic and innovative services to an even wider customer base.

One of the main events of the year was the prominent presence of Morphy Richards at the Olympic Games in Paris. The company's state-of-the-art portable air conditioners not only ensured the comfort of athletes at the Olympic Village but were also widely praised for significantly improving comfort throughout the event.