In 2025, in the first seven weeks of sales reached 446,555 copies, brought £ 5.1 million

In 2024, the list of “Atlas, cards and guidelines” in the UK market reached 44.3 million pounds, and more than four million copies were sold. In 2025, in the first seven weeks, sales reached 446,555 copies, bringing £ 5.1 million. The main sales of this category fall in spring and summer. If the reduction remains, at the end of the year, revenue can be reduced to less than 40 million pounds – the minimum in the entire observation history, except for the pandemic period.

One of the possible causes of decline is a change in school holidays. The two best publications last year – the guidelines of the Churchill War Department guide and the British Museum Guide – lost more than 20% of the demand in 2025. Their position was made by Lonely Planet Japan, sold at 3 045 copies.

Tourist book segment is divided into three parts: instructions, cards and phrases. Guidelines account for 68.3%of sales and lose less than the rest – 5.9%, equivalent to £ 219 955. Their sales decreased by 18.2%, resulting in loss of 347,665 pounds – this figure is nearly 60%of the total market number decreased. The largest card publisher, Ordnance survey, sold more than £ 500,000 by 2025, but this figure is less than 14.9% compared to 2024. The reduction is £ 87,517.

Reducing demand affecting all directions: Sales of the top 10 series of Eyewitness has dropped by 14.8%, like a locality – 22.8%. However, the new DK versions, published in 2025, brought 18,563 pounds, 13.8% higher than the new books in 2024. R Guide grew even more remarkable: their sales increased by 814%, and publishers have increased from 34th place to 10th place among tourism book publishers.

In early 2024, the best -selling guideline for Roun guide was a mini Roun guide for Gran Canaria, published in November 2023. All other popular books of the series were released until 2019. In 2024, the Royal age guidelines introduced 63 new publications, each publication was sold on average circulation of 160 copies. The total income from these books is 104,596 pounds, it is 96.2% of the total sales of the publisher by 2025.

Of the 14,000 books sold in at least one copy in the first seven weeks of 2025, the versions, circulating exceeding 400 copies. The biggest increase in the UK buyer's attention was recorded in Japan – the sales of books on the country increased by 12.4%. Japan has surpassed the United States, the books have lost 21.2% of sales. The demand for books on Singapore has also increased significantly – their sales have nearly doubled.

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